Oct 15, 2018 — 5 Minute Read
When it comes to real estate marketing, there are a lot of different ways to advertise a property online—some being more effective than others.
3D virtual tours have become the latest tech buzz around the real estate industry. Companies like Matterport are flourishing in the 3D camera game, who can blame them?
Combined with everything the internet has to offer, 3D Virtual Tours can be easily shared and viewed by hundreds of people. Real estate agents can utilize 3D tours via text, email, social, and the numerous 3rd party listings sites all over the internet.
What are 3D Virtual Tours Exactly?
3D virtual tours are high-definition visuals of a home. They let potential buyers get the feel of a space without having to leave the comfort of their own home. As a view, you have the ability to tour through the property easily with a touch of your finger or a smooth scroll of your mouse.
With a 3D Virtual Tour Feature, users can:
- Look around a space using just their mouse and keyboard or with a touch of their finger
- Change floors with the click of a button
- Move through a home easily on screen
- Easily figure out the layout of a home
- See all the rooms and their relative sizes
Why Use 3D Virtual Tours in Real Estate?
There are several reasons as to why 3D virtual tours are the best way to advertise a home. Here are just a few ways 3D virtual tours can improve the user experience and increase the likelihood of a property being sold.
1.) 3D Virtual Tours Have More Detail
No matter how detailed a property description may be, or how high-quality 2D photographs may be, neither can capture the real feel of a home. With 3D, users can maneuver themselves around the space. It almost feels like you’re really there, walking around the property! You can see almost every detail and learn the layout of the property.
2.) Allow Buyers to Pace Themselves
3D virtual tours give the user an opportunity to view a space at their own pace. If they were there in person, they might feel rushed to get in and out more quickly—and they wouldn’t be able to look at it over and over again, anytime they wanted.
With the virtual tours also being available online, potential home buyers can view a space as many times as they want to without having to visit the actual property more than once – which can save you from traveling to multiple listings, only to hear within the first 5 minutes its not the right one.
3.) They are Easy to Use
To operate a virtual tour, all the user has to do is click on the image and maneuver their mouse around to the area of the home they want to see. This makes viewing a home easy and convenient—an experience users love!
4.) Show Off the Space With Style
Your property descriptions might be great, but the truth is, some people will never read them. Virtual tours provide a better idea of the space than words can.
5.) Make a Listing Stand Out When Viewing Other Listings
Not only does the quality of 3D virtual tours make a property stand out, but the ease of operation will attract buyers and make your business look tech-savvy and modern! Users will spend more time viewing your listing if there is an additional inside-look at the property.
It is clear that when homeowners are trying to sell a property, they want to know that their real estate agent utilizes the best technology and tools. The only thing that’s on their mind is to get the best value for their home and sell as quickly as possible.
3D Virtual Tours for real estate listings will continue to grow over the next few years as the newest tech for real estate agents. If you have any questions about 3D virtual tours for real estate, or would like to book a shoot in the Greater Boston area, contact Luxe Life Productions today!