Why Real Estate Video Is A Marketing Game Changer

Aug 15, 2018 — 4 Minute Read

More real estate teams are realizing the importance of real estate video marketing and the role it plays in gaining traction in the digital landscape of home buying.

Not only is video a convenient and efficient way for customers to receive the information they’re looking for—it’s also a powerful marketing tool for businesses of all kinds.

In fact, according to WordStream, video content drives a 157% increase in organic traffic from search engine result pages! Not only that, but the average user spends up to 88% more time on a website that has video content.

Although real estate video marketing tactics can be valuable for many different industries, the benefits of video marketing are especially beneficial in the real estate world. Here are just a few reasons as to why you should incorporate videos into your marketing plans.

Aerial Videography For Real Estate

Real Estate Videos Make for Quick Information

Vision is our most dominant sense. Pair that with hearing and you have got a pretty strong combination of senses working together.

You can also pack a lot of information into a short video without overwhelming the customer the way that a large chunk of text might. Not everyone likes to read, so video is an easier format for many people, especially when showing that new $1.5 million dollar property you just listed.

Videos Increase Conversions, Sales, and ROI

According to studies featured in an article by DreamGrow, including a video on a landing page can increase conversions by up to 80%. 83% of businesses also say that video marketing provides far better return on investment than any other type of marketing.

So, spending the little bit of extra money to put together a marketing video will pay off big time in the end.

Videos Allow You to Track Results

When you use videos as a marketing tool, you can track the results that those videos are getting. For example, you can go in the backend to see where potential customers stopped watching the video. Did they stop after a few seconds? Did they only watch half? Or, did they finish it? From there, you can tailor the video experience to better fit what your customers want.

Videos Allow for an Effortless User Experience

Video Content For Real Estate in Boston, MA

Videos are a super easy way for customers to soak up information. By using videos creatively as a marketing tool, you can get information across to potential customers quickly and efficiently. Plus, customers won’t have to exert any effort to get that information.

Videos are Easily Shareable

Not only do videos contain a little of information in a short time, but they can also be shared with the click of a button. That way, tons of information—both words and visuals—can be shared over and over again.

The more a video is shared, the higher your chances of making a sale.

Videos Increase User Engagement

According to Word Stream, the average user spends 88% more time on a website that includes video. The more time that people spend on a real estate website, the more likely they are to become interested in certain listings—and the more likely you are to make a sale!

For more information or why you should include video in your real estate marketing plan, contact us today at 800-767-1350.